Case Study: Thales
Thales, a global leader in cybersecurity and data protection solutions, partnered with Catalyst to overhaul their paid search strategy and drive measurable pipeline growth in competitive technology markets.
PAIN POINTS
- Faced intense competition across three major global regions with varying audience behaviors
- Needed to optimize budget allocation across diverse markets with different competitive landscapes
- Required sophisticated measurement to track performance against other marketing channels
Scope
- Campaign restructuring across all three regions
- Advanced audience segmentation and keyword strategies
- Real-time bid management and budget allocation
- Cross-channel integration and measurement frameworks
- Performance tracking for pipeline generation and won deal attribution
Results
- Achieved $8,262,272 in pipeline value
- Generated 35.1% of total marketing pipeline
- Increased pipeline by 2.8x year-over-year
- Grew won deals by 8x
- Captured 48.3% of all marketing-attributed revenue
- Outperformed Website (27.5%), Events (22.0%), and all other channels combined
REGIONAL MARKETS
- North America
- EMEA
- APAC