Marketing has always been a challenging job—and the stress levels are only climbing higher year-over-year.
In 2019, stress was on the upswing, and marketing leaders were predicting major changes in the next three years. And, hoo boy, did they not expect just how big those changes would be.
Since then, the pandemic has facilitated a huge spike in virtual events. Digital transformation jolted into warp speed. Companies expanded to reach new segments and geographies. And—unsurprisingly—internet sales jumped and jumped again.
And as the world continues to change around us at a rapid clip, so too does marketing.
So, what’s a savvy marketer to do? What should you be keeping an eye on or testing out in 2022? Check out our take.