Catalyst for Change: Our Commitment to Changing the Industry (and World)

Robin Emiliani  /  Mar 15, 2023

Catalyst Marketing Agency is committed to change by nurturing a diverse and inclusive workplace where all employees can thrive and authentically be themselves. We are proud to grow our “Catalyst for Change” program, supporting our Equity, Diversity, and Inclusion (EDI) initiatives.

Catalyst for Change is more than just a program; it is a movement. It is a call to action for all of us to take responsibility for creating a more equitable and inclusive world. Our EDI program is designed to provide our employees and clients with opportunities to learn, grow, and make a difference. EDI is not just a trend but a long-term commitment that requires ongoing effort and dedication. 

What is EDI, and why does it matter?
EDI stands for Equity, Diversity, and Inclusion. It refers to creating a workplace culture that is inclusive and respectful of all individuals, regardless of their race, gender, religion, sexual orientation, or any other personal characteristic. In marketing, EDI is critical because it helps ensure that our campaigns and messages represent the diverse communities we serve. By promoting EDI, we create meaningful and impactful marketing that resonates with our audiences.

Opportunities to learn and grow
Education is the key to creating real and lasting change. That’s why we are committed to providing regular educational opportunities for our employees to grow inside and outside of the workplace. This includes:

  • Monthly team meetings, where a designated employee will present on a topic of their choice (e.g., gender inclusivity, ageism in marketing, unconscious bias, and more)
  • Quarterly meetings with experts in EDI
  • Yearly local and non-local volunteer opportunities so our employees can give back to their communities

In addition to educating our employees, we believe it’s essential to inform our clients about the importance of EDI in marketing. Through Catalyst for Change, we are promoting EDI practices to our clients to help them understand EDI’s critical role in creating effective, impactful marketing campaigns.

Learn from experts
We understand that creating a genuinely inclusive workplace requires expertise from a wide range of sources. In addition to our employee insight, we are partnering with some experts in the field of EDI, who will share their knowledge and experience with us. From seasoned professionals to cutting-edge researchers, we learn from the best and brightest in the field.

Give back to the community
As a profitable business, we are responsible for giving back to the communities in which we work and live. That’s why we value using our resources, time, and expertise to support organizations and initiatives that advance diversity and inclusion. We understand that EDI is not just about what we do internally but also about our impact on society. 

With Catalyst for Change, we hope to lead by example and inspire other organizations to prioritize EDI as well. Join us on this journey, where we can create a more inclusive, equitable world and be a catalyst for positive change together. 


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