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The robots are here, and they’re taking user experience to the next level

Robin Emiliani  /  Jun 11, 2021

If you know us, you know we love the cutting edge. Weird, new marketing ideas. Unexpected user-experience fixes. Brand partnerships that nobody saw coming.

So, when we heard that driverless cars were on the radar for Domino’s Pizza, we sat up and paid some attention. Because, let’s be honest, we’ve been waiting for the world of The Jetsons since the ‘80s. (First step: pizza delivery by robot. Second step: flying cars.)

Now, Nuro—our new driverless robot car overlords—have been testing out their driver-free tech in Houston since 2019. You can already get groceries and pharmacy orders via robot. Even cooler, they’ve been used during the pandemic to transport medical supplies around two California stadiums.

Their next frontier is, apparently, pizza. And the idea behind this test run is to gather data about how people interact with the robots, how it changes customer experience, and how they can make said experience even better over time.

For marketers, who’ve become more and more responsible for overall user experiences in recent years, we think the message is this:

Marketing isn’t just marketing anymore.

It’s a discipline that requires us to think about the whole user experience—from website to email marketing campaign to…robot delivery car. The more we can think about the whole user experience, the better our retention, upsell, cross-sell, and customer engagement are going to be.

We think those opportunities, which stretch the edges of marketing, are pretty damn cool.

And if you want to talk more about where we think tech, user experience, and marketing intersect? We’d love to hear from you.


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