Case Study: CAI
CAI, a professional services firm of engineering, quality, and operations experts, partnered with Catalyst to launch their first comprehensive lead generation campaigns. With no prior paid media experience, CAI needed a systematic approach to reach manufacturing and operational engineering decision-makers across pharmaceutical and mission-critical industries and build a qualified pipeline in a hyper-niche B2B market.
PAIN POINTS
- Needed to generate qualified pipeline in a hyper-niche B2B market where traditional targeting fails
- Target audience of quality assurance directors and operations executives was nearly impossible to reach with conventional methods
- Required sophisticated campaign infrastructure built specifically for regulated industries with no existing paid media framework
SCOPE
- Comprehensive lead generation architecture with three interconnected campaigns
- Campaign-specific hub pages with automated nurture sequences
- 12-email MAL Progression deployed over nine months
- Smart lead scoring with MQL Accelerator sequence for high-intent prospects
- AI-powered content production at scale (blogs, emails, landing pages, solution briefs, case studies, social media)
- Automated sales integration and lead scoring triggers
- Multi-channel paid media strategy across 22 geographic markets
RESULTS
- Generated 900+ qualified leads for CAI’s sales pipeline, creating an entirely new channel for prospect acquisition
- Secured 11 confirmed sales meetings with manufacturing and operational engineering decision-makers
- Successfully activated paid campaigns in 22 distinct geographic markets, building remarketing audiences for ongoing engagement
INTERCONNECTED CAMPAIGNS
- Digital Innovation
- Operational Readiness
- Operational Excellence