Catalyst Creates Marketing Campaign for Backblaze Partner Program

Robin Emiliani  /  Jun 06, 2023

Agency’s Bold Strategy and Creative Approach Supports Innovative Cloud Company

Catalyst, an award-winning creative marketing agency, and Backblaze, Inc. (Nasdaq: BLZE), the leading specialized storage cloud platform, today announced a new collaboration to market the Backblaze partner program’s unique benefits and work to increase Backblaze’s brand awareness and market share.

Backblaze is trusted by over 500,000 customers worldwide to manage nearly three exabytes of data storage of data on 250,000 spinning drives. To help even more businesses realize the benefits of easy, affordable cloud storage, Catalyst is developing messaging, content strategy, and both external and internal assets that support Backblaze’s Market To and Market Through strategies to further drive the company’s partner programs. 

The goal is to demonstrate how the company works with key technical partners like  Veeam, Veritas and Commvalut to create solutions that help leading brands, like Fortune, SharkNinja, GoodEats, and Streamlabs, achieve business objectives and adapt to changing data needs. And leverage key selling partners such as CDW, SHI and Connection to bring those solutions to market.

“We’re very happy to have Catalyst as our agency partner. They continue to impress our team with their strategic thinking, creative ideas, and expertise in Cloud and Partner Marketing. Plus, they’re on top of it and are very communicative,” said Backblaze’s Senior Partner Marketing Manager, Mary Ellen Cavanagh. “They already feel like an extension of our team.”

As part of Backblaze’s partner program, Catalyst is helping to develop marketing and communication materials as well as a robust library of resources, including unique video assets for use with channel and technology partners. This is all driven by a comprehensive messaging strategy and approach to get partners excited about working with Backblaze. 

“This is a win-win-win-win: it’s a win for Backblaze, their channel partners, and the end users – and it’s a win for us at Catalyst as well. Working together will ultimately bring growth and success for us all,” explained Catalyst’s Strategy Director Hugh Firebaugh. “We’re excited to take Backblaze to the next level and elevate how partner programs are marketed in new, exciting ways.” 

For more on Backblaze and how they make cloud storage astonishingly easy, visit:

About Catalyst
Catalyst is an award-winning creative marketing agency that positions you to think differently and reach your audiences in unique ways. We exist to jolt your creativity—giving you the strategy and unexpected creative direction your business needs to capture your customers’ attention. Based in Denver, our team knows how to develop strong strategies and bring creative concepts to life. 

About Backblaze
Backblaze makes it astonishingly easy to store, use, and protect data. The Backblaze Storage Cloud provides a foundation for businesses, developers, IT professionals, and individuals to build applications, host content, manage media, back up and archive data, and more. With over two billion gigabytes of data storage under management, the company currently works with over 500,000 customers in over 175 countries. Founded in 2007, the company is based in San Mateo, CA. For more information, please go to


Meredith Strassle
Senior Marketing Consultant
Catalyst Marketing Agency


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