Catalyst Recreates Otava’s Brand, Bringing a Human Touch to Cloud Services

Robin Emiliani  /  Mar 16, 2023

Global cloud and data provider trusts Catalyst for brand expertise and creativity with B2B

– Catalyst today announced a unique partnership with OTAVA to reintroduce and reimagine the cloud solutions brand. A differentiator in the market, OTAVA sets itself apart with a people-first approach. 

Recognized with numerous credentials and awards, OTAVA has become a brand people know and trust to accelerate their cloud journey and gain valuable efficiency, productivity, and reliability. By entrusting Catalyst with their brand story and messaging, OTAVA was able to focus their energy on further improving their cloud solutions for their customers.

“Human relationships and expertise are at the core of everything we do. No matter the industry, we create thoughtful strategies that bridge the gap between people and technology to help clients reach their full potential,” said Cyndi Lyon, SVP of Product, Marketing, and Business Strategy at OTAVA. “Catalyst helped us tell that story by showcasing the emotional benefits of our services, bringing our personality to the forefront, and artfully highlighting our solutions using unexpected messaging.”

“Since our first meeting with the OTAVA team, we have really focused on finding the soul of their brand,” added Ryan Cooper, Vice President of Insights & Strategy at Catalyst. “Our aim was to connect with OTAVA’s audience on a personal level and explain more than just what the cloud services company does, but what sets them apart from every other solutions provider.” 

As part of the project, Catalyst provided OTAVA with an improved website to enhance the user experience for OTAVA’s clients and partners. It also serves as a valuable resource for people to better understand the company’s multi-cloud solutions, best-in-class service, and continued commitment to its people. 

“Our partnership with Catalyst enabled us to embrace change and to invest in innovation as we position OTAVA for future growth,” said Tom Wilten, President and General Manager of OTAVA. “We tapped into our shared passion for creating solutions, and the end result is a new brand identity that better showcases our people-centered approach.” 

To see the new identity and how it intersects cloud solutions and creativity, visit

About Catalyst

Catalyst is an award-winning creative marketing agency devoted to helping you reach your most audacious marketing goals. We exist to jolt your creativity—giving you the strategy and unexpected creative direction your business needs to capture your customers’ attention. Based in Denver, our team knows how to develop strong strategies and bring creative concepts to life.

OTAVA is a global, recognized leader in delivering secure multi-cloud solutions with a personal touch. Its extensive portfolio is powered by world-class technology partners, backed with expert intelligence, and tailored to help businesses and service providers achieve their individual goals while protecting mission-critical data. With its flexible solutions, fortified security, colocation offerings, and professional services, OTAVA empowers its clients with everything they need to thrive in the cloud and stay focused on what they do best.

Meredith Strassle
Senior Marketing Consultant
Catalyst Marketing Agency


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