Agency Makes Creator Culture Center Stage for Logitech Subsidiary
DENVER, Co. – Catalyst and Streamlabs, a leading provider of live streaming tools and brand of Logitech, are teaming up to reintroduce the cloud-based live streaming software company to the global creator economy. Now part of Logitech, Streamlabs has become a popular all-in-one solution for live streamers looking to create content, build their brand, and increase their network across platforms like Twitch, YouTube, and Facebook.
“Catalyst’s exceptional team is creating content that will give us greater opportunities to deliver impact for our live streamers across all channels,” said Streamlabs Head of Marketing, Mikey Kilun. “This next step in our strategy will help inspire first-time live streamers and established creators – anyone interested in using the Streamlabs platform to get their message out there.”
Catalyst is currently developing the brand platform campaign to speak to the challenges and triumphs live streamers experience as they pursue their enthusiasm for creating content. Targeting micro, nano, and mid-tier content creators ages 16-34, the first priority is changing the current tone of voice to better communicate with the intended audience. Catalyst will then shift its focus to driving brand awareness and building Streamlabs’ worldwide following.
“Streamlabs is passionate about equipping live streamers and content creators with everything they need to be successful,” explained Catalyst’s Executive Creative Director, Carlos Musquez. “As a creative agency, we are always searching for meaningful cultural moments. But we don’t see the creator economy as simply a moment; we see it as a powerful global movement, driving an entirely new kind of culture. To be in a position to help Streamlabs take its platform even further means a lot to our team and solidifies our position as a top creative marketing agency.”
To learn more about Streamlabs and how they allow for constant creation, please visit: www.streamlabs.com.
Catalyst is an award-winning creative marketing agency that positions you to think differently and reach your audiences in unique ways. We exist to jolt your creativity—giving you the strategy and unexpected creative direction your business needs to capture your customers’ attention. Based in Denver, our team knows how to develop strong strategies and bring creative concepts to life.
Founded in 2014, Streamlabs is a leading provider of live streaming tools and a brand of Logitech. Streamlabs offers dozens of features that professional live streamers use to broadcast, better engage with their fans, grow audiences, and improve monetization. Streamlabs is a brand of Logitech International. Founded in 1981, and headquartered in Lausanne, Switzerland, Logitech International is a Swiss public company listed on the SIX Swiss Exchange (LOGN) and on the Nasdaq Global Select Market (LOGI). For more information on Streamlabs, please visit streamlabs.com or follow Streamlabs on Twitter, Facebook, Instagram, and Discord.
Senior Marketing Consultant
Catalyst Marketing Agency