The #1 Premium Gaming Audio Brand Unveils its New Immersive Gaming Speaker Line Through Next-Level Creative
DENVER, Co. – MARCH 9, 2023 – Catalyst, a renowned marketing agency that consistently challenges traditional methodology and approaches, today announced the launch of its partnership with SteelSeries, the original esports brand that fuses gaming and culture. The two brands teamed up earlier this year to collaborate on SteelSeries’ highly anticipated global launch and go-to-market strategy for an all-new category — the Arena Speaker Systems.
Now available to the public and already touting “Best Speakers” awards from the likes of Popular Mechanics, CNET, IGN, and ZDNet, the Arena 3, Arena 7, and Arena 9 speaker systems combine hardware and software solutions to allow for total immersion within any game.
SteelSeries’ latest creation establishes yet another series of firsts with the Arena line, including a gaming speaker system with true surround sound from a single USB connection, along with the ability to tune every individual frequency through the Sonar Audio Software Suite, which features the world’s first pro-grade parametric EQ designed specifically for gamers.
“What SteelSeries created is so much more than a premium speaker line. Arena transports gamers into a whole new world, encouraging them to dream with their eyes open,” explained Catalyst’s Executive Creative Director Carlos Musquez. “We were able to tell that story in an extremely powerful and unique way through our work together.”
In addition to the global product launch, Catalyst created video, digital, CGI, and original music composition components to position SteelSeries as the go-to for gamers needing to level up their overall experience online.
“Catalyst helped us illustrate the technical aspects of our speaker line so people could visualize the invisible,” said Kathryn Martinez, Chief Marketing Ofﬁcer at SteelSeries. “They brought the Arena franchise to life through different mediums to show the world how this speaker line enhances the gaming experience in an all-new way.”
The Arena line of speakers has been acoustically engineered and designed with premium organic fiber and silk drivers to create an extremely accurate in-game soundscape — the way developers intended for immersive titles like Cyberpunk, Red Dead Redemption II, God of War, Call of Duty, Assassin’s Creed, Destiny 2, and a variety of other games.
The Arena 3, Arena 7, and Arena 9 are available at SteelSeries.com and at retailers around the world.
Catalyst is an award-winning creative marketing agency devoted to helping you reach your most audacious marketing goals. We exist to jolt your creativity—giving you the strategy and unexpected creative direction your business needs to capture your customers’ attention. Based in Denver, our team knows how to develop strong strategies and bring creative concepts to life. We help brands find their soul and express it in unique ways. We are made for those who believe that with creativity, passion, pure tenacity, and each other, we will make great work and successfully connect brands with their customers. For more on our capabilities, and to see our most recent work, visit us at https://catalystmarketing.io/. We also encourage you to connect with us on LinkedIn, Twitter, Facebook, TikTok, and Instagram.
SteelSeries is the original esports brand that fuses gaming & culture, leading the way in defining a “gaming lifestyle.” The worldwide brand creates industry-defining esports and gaming peripherals with a focus on premium quality, innovation, and functionality. Founded in 2001, SteelSeries improves performance through first-to-market innovations and technologies that enable gamers to play harder, train longer, and rise to the challenge. SteelSeries is the pioneering supporter of esports and competitive gaming tournaments, connecting gamers and fostering a sense of community and purpose. SteelSeries’ family of professional and gaming enthusiasts are the driving force behind the company and help influence, design, and craft every single accessory and the brand’s software ecosystem (SteelSeries GG, Moments video clip service, and the Sonar Audio Software Suite). The SteelSeries family of brands includes KontrolFreek, the industry leader in high-performance controller accessories, and Nahimic, the leader in 3D sound solutions for gaming. In 2022 SteelSeries joined the GN family, a global leader in innovative and intelligent audio and video communications solutions sold in approximately 100 countries around the world. For more information, visit steelseries.com and join the conversation on Twitter at @SteelSeries and Instagram at @SteelSeries.
Senior Marketing Consultant
Catalyst Marketing Agency