Thrilling Campaign to Debut at TwitchCon 2023
DENVER, Co. – Catalyst and Streamlabs, a leading provider of live streaming tools and brand of Logitech, are thrilled to unveil an exciting evolution of Streamlabs’ brand identity. The new brand campaign pays tribute to live streamers who overcome obstacles of the ever-evolving creator economy to build a community around their passions while showcasing Streamlabs’ successful adaptability in meeting this industry’s evolving demands and requirements. The new branding, including an electrifying campaign, will debut at TwitchCon 2023, the premier gaming convention held in Las Vegas from Friday, October 20 to Sunday, October 22, 2023.
Authenticity and Inclusivity Redefined
Together, Catalyst and Streamlabs have evolved the live-streaming brand, focusing on authenticity and inclusivity. These updates emphasize that Streamlabs is the go-to platform for all, fostering a positive and authentic live-streaming experience for the global creator economy. As the live streaming landscape changes, Streamlabs has stayed in sync and updated their brand to best support creators in the emerging creator economy.
“Streamlabs has made significant strides in empowering live streamers, offering a wide range of tools such as video editing, short-form clipping, podcast creation, and more. Streamlabs’ product offering has grown alongside the creator economy, which goes beyond content creation; it’s about enabling individuals to pursue their dreams and build sustainable careers and communities around their passions,” explained Streamlabs Head of Marketing, Mikey Kilun. “To succeed as a content creator, one needs more than great streaming software. They require a comprehensive suite of tools for video editing, graphics creation, brand building, and community management. Our new brand campaign highlights the changing world of live streamers and the evolving creator economy, showcasing how Streamlabs has adapted its product offerings to meet these demands.”
A Kaleidoscope of Creativity
Created by Catalyst, produced by SixTwentySix, and directed by Iris Kim, with visual effects and post-production work done by Shapes & Forms, the ‘Unleash Your Live’ campaign is visually captivating and encapsulates the very essence of live streaming as well as the limitless possibilities of the internet.
Kim, a Korean-Canadian director renowned for her storytelling capabilities, was specifically chosen to direct this piece to highlight the honest conversations, personalities, and vivid moments she’s known for. Her talent, combined with the motion graphics mastery and boldness of the Shapes & Forms team, made way for a piece that was not just culturally relevant but a culture driver itself.
A testament to Catalyst’s creative vision, this campaign showcases creators from diverse backgrounds, ranging from engaging storytellers to charismatic influencers who forge a profound connection with their audience. Each frame of the campaign bursts with life and energy, offering an entrancing glimpse into the world of online creators.
“Our partnerships made this possible, and the outcome is breakthrough work,” said Catalyst’s Executive Creative Director, Carlos Musquez. “We poured our heart and soul into this campaign, with attention to every detail. We see this as so much more than just a brand campaign. To us, it’s a movement and a rallying cry to inspire and ignite a fire for the new wave of online creators and the greater creator economy. The most important thing was authenticity, and this campaign came from the heart, soul, and voices of real creators. We’re excited to share it and to help Streamlabs foster a community of passionate creators and gamers through innovative and inspiring content.”
Inspiring the New Wave of Creators
This campaign is a resounding call to the new generation of creators who revel in adventure and exploration. Viewers will be transported as they witness creators meticulously preparing their gaming stations, building anticipation, and then seamlessly transitioning into enchanting worlds where user experience and user interface elegantly merge to showcase captivating snippets of their content. Scenes gracefully transition between night and day, exemplifying the best of both worlds. The campaign’s objective is clear – to leave viewers feeling invigorated and motivated to become part of the live-streaming creator community.
Grand Unveiling at TwitchCon 2023
Streamlabs’ “Unleash Your Live” brand positioning, meticulously crafted by Catalyst, along with this campaign, will make its official debut at TwitchCon 2023. “We couldn’t imagine launching this anywhere else. TwitchCon is the perfect setting to unveil this new brand campaign. We cannot wait for all attendees to experience the excitement and innovation firsthand at the Streamlabs showcase.” said Catalyst’s Executive Creative Director, Carlos Musquez.
Join Us at TwitchCon 2023
Catalyst and Streamlabs extend a warm invitation to creators, industry professionals, and live-streaming enthusiasts to join them at TwitchCon 2023. Visit the Streamlabs booth to witness the future of live streaming and discover how Streamlabs, in collaboration with Catalyst, is shaping the emerging creator economy.
About Catalyst
Catalyst is an award-winning creative marketing agency that positions you to think differently and reach your audiences in unique ways. We exist to jolt your creativity—giving you the strategy and unexpected creative direction your business needs to capture your customers’ attention. Based in Denver, our team knows how to develop strong strategies and bring creative concepts to life.
About Streamlabs
Founded in 2014, Streamlabs is a leading provider of live streaming tools and a brand of Logitech. Streamlabs offers dozens of features that professional live streamers use to broadcast, better engage with their fans, grow audiences, and improve monetization. Streamlabs is a brand of Logitech International. Founded in 1981, and headquartered in Lausanne, Switzerland, Logitech International is a Swiss public company listed on the SIX Swiss Exchange (LOGN) and on the Nasdaq Global Select Market (LOGI). For more information on Streamlabs, please visit streamlabs.com or follow Streamlabs on Twitter, Facebook, Instagram, and Discord.
Media Contacts:
Meredith Strassle
Senior Marketing Consultant
Catalyst Marketing Agency
meredith@catalystmarketing.io
Jess Bryant
Account Manager
SourceCode Communications
streamlabs@sourcecodecomms.com
Carrie Wick
Publicist
SixTwentySix, Shapes & Forms
carrie@carriewickpr.com
