No coincidences. It started with a conversation between two marketing veterans who saw a better way. When Gem Swartz and Robin Emiliani first connected, neither knew they were about to revolutionize marketing. But sometimes, the best partnerships begin unexpectedly.

Gem worked for marketing and advertising agencies, while her soon-to-be partner-in-crime led global marketing teams for tech companies. Kismet brought them together over coffee and donuts and it was—in short—love at first sight. Two sides of a zipper coming together. Two marketing experts finding that their personalities and expertise were a perfect match. And a spark started for building a business that would give marketing leaders exactly what they wanted and needed—a partner who would provide solutions that would fill sales pipelines and drive growth.

Soon after, Catalyst was born.