strategy / integrated campaign / digital / website / experiential
Air Elite is the global FBO network curated for high-level service, but it once had a very low brand recall. Pilots — a close-knit order of skilled professionals — didn’t know they landed at an Air Elite location, regardless of how excellent the service was. So, we had to find a way into their collective awareness.
We created a campaign that spoke directly to pilots and their passion, positioning Air Elite as a brand that holds itself to a higher standard while promising an unparalleled experience customized to their every need. With Air Elite, you haven’t just landed … you’ve arrived.