strategy / integrated campaign / media / ooh / video / digital / social / sales enablement / merchandise
Melio is a small business-to-business payment platform that offers streamlined payment options for owners and vendors. To gain more awareness around the Denver area, we created a campaign that championed and celebrated these local artisans, turning their passion into a movement.
We interviewed numerous Denver F&B owners and couldn’t have been more inspired by their love for their craft. It influenced every facet of our campaign, down to using their direct quotes for our OOH pieces. Leveraging true heart and passion, we positioned Melio as a platform that empowers small business owners to spend more time pursuing their dreams and less time organizing invoices.