global product launch / video / digital / cgi / original music composition

The Global Launch Heard Around the World

SteelSeries has been innovating cutting-edge gaming technology for decades. Best known for their award-winning headsets, they took the leap into the immersive gaming speaker category and needed some next-level creative to help amplify its arrival on a global scale.

We positioned ARENA speakers not just as a premium product, but as a full-blown, immersively epic cinematic experience like no other. Our global launch was designed to open new worlds to gamers, encouraging them to dream with their eyes open and never leave their room again.