Streamlabs

Overview

Streamlabs is a leading platform that builds tools for live streamers and content creators, enabling them to engage audiences, monetize broadcasts, and grow their channels. They had built strong loyalty as a go-to tools provider for streamers, but that reputation had become a ceiling in a rapidly expanding $104B creator economy. The brand lacked a unifying message that could speak to the full spectrum of creators it served, and risked being outpaced by the very movement it helped enable.

Strategic Execution

When Streamlabs came to Catalyst to evolve their brand, it needed to move beyond functional utility and reflect the scale, culture, and ambition of the creator economy it helped power. We lead a full brand transformation anchored in the rallying cry “UNLEASH YOUR LIVE,” building a bold identity and campaign system that repositioned the brand as a cultural force in live streaming through integrated work across video, motion, display, email, and social.

Results

• 50% increase in brand awareness
• 94% increase in ad recall
• 230M+ campaign impressions
• Net Promoter Score improved by 8 points
• Won Silver Telly, Silver American Advertising, Platinum Muse Creative, and Gold Hermes Creative Awards

Services Provided

Brand Strategy · Brand Guidelines · Campaign Concepting · Video Production · Motion Graphics · Photography · Key Art Development · Website Design · Display Advertising · Email Design · Social Media Content