global brand launch / strategy / video / digital / cgi / original music composition

Uniting the Creator Economy

Streamlabs is a leading platform that builds tools and software allowing live streamers and content creators to engage with viewers, monetize their broadcasts, and grow their channels. But when they came to Catalyst to help evolve their brand we both knew it had to transcend the functional boundaries of the offering.

The creator economy is a $104 billion dollar industry with over 200+ million people contributing to it and we looked to unite them all. To do this we focused on the incredibly influential and underserved live streaming community with a rally cry that united them all by encouraging them to UNLEASH YOUR LIVE. Leaning into the passion, individuality, and drive of creators. With a vibrant and fresh visual language that champions inclusivity and positions the brand as far more than just tools – a brand driving the future and culture of live streaming.