Meet the team

We're the team behind the strategy, the campaign, and the results. We make it our mission to be the best part of our clients' day.

Our team

Gem Swartz
Co-founder and CEO
Gem Swartz
Robin Emiliani
Co-founder and CGO
Robin Emiliani
Hugh Firebaugh
Group Strategy Director
Hugh Firebaugh
Madison Sattler
Account Supervisor
Madison Sattler
Jennifer Crotteau
VP of Operations
Jennifer Crotteau
Josh Schneider
VP of Delivery
Josh Schneider
Keith Ewing
Group Creative Director
Keith Ewing
Nicolette Pellerin
Marketing Specialist
Nicolette Pellerin
Lloyd Woods
Account Supervisor
Lloyd Woods
Erika Harris
Copywriter
Erika Harris
Devin Arch
Senior Designer
Devin Arch
Kelsey Loflin
Project Manager
Kelsey Loflin
Emilie Hagopian
Copywriter
Emilie Hagopian
Megan Stanley
Senior Production Manager
Megan Stanley
Karen Hall
Senior Production Manager
Karen Hall
Mike Olson
Digital Media Supervisor
Mike Olson
Michael Duke
Project Manager
Michael Duke
Nicole Emery
Senior Production Manager
Nicole Emery
Jennifer Svoboda
Account Supervisor
Jennifer Svoboda

Come grow with us!

Want in on the fun? See if there's a spot for you.
Open positions
Open positions
Catalyst’s Timeline

Founders’ story

2016
‍Some partnerships are engineered. This one was fated. When Gem and Robin met over coffee and donuts, the conversation was less a meeting and more a recognition: two sides of a zipper, finally together. One led global marketing teams inside the world's biggest tech companies; the other built campaigns for them. Same problem, opposite sides of the table, identical vision for something better. From that spark, Catalyst was born with a lot of laughter, zero shortage of fun, and a standing promise to show up exactly as they are, whether you're ready for it or not.
2016

Microsoft put us on the map

2016
Some milestones change everything. Bringing Microsoft on as a client signaled that Catalyst was ready to play at the highest level, and we haven't looked back since.
2016

Known for strategy, powered by lead gen

2017
Lead gen was our calling card.
As our pipeline programs started delivering for clients, so did our reputation. Referrals started doing the talking for us.
2017

Denver International Airport AOR

2022
When Denver International Airport put out an RFP, we brought our A-game and won. Being named Agency of Record for one of Colorado's most iconic institutions was a proud moment for a Colorado-born agency.
2022

AWS hires Catalyst

2023
Adding Amazon Web Services to our client roster meant one thing: the work speaks for itself. Catalyst earned a seat at the table with one of the most competitive brands in cloud technology.
2023

Growth marketing meets AI

2025 - present
Growth marketing is what we do.
AI is how we do it better. In 2025, we made a deliberate investment in AI capabilities to make sure our clients get the sharpest, most effective versions of both.
2025

Our values shape how we think, collaborate, and deliver results — for clients and for ourselves.

We don’t let anything stand in our way

We don't wait for the path to clear. We make one.

We take care of each other and hold each other accountable

We lift each other up and keep each other honest. Sometimes in the same conversation.

We delight 
our clients

Our goal is to be the best part of our clients' week, every week.

We show up as our best selves and exude positivity

Energy is a choice. We make it a good one.

We find opportunity in change.

Change doesn't scare us. Staying still does.

We speak up for the greater good

The right call isn't always the easy one. We make it anyway.
Robin Emiliani
Co-Founder & CMGO
“Growth isn’t about doing more. It’s about building systems that help teams make better decisions—consistently.”
James Stanton
Former VP of Marketing, Empyrean
“Catalyst brought clarity when we needed it most.”

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