Category: News
SteelSeries Teams up with Catalyst for Trailblazing Global Launch of Iconic Arena Speakers
The #1 Premium Gaming Audio Brand Unveils its New Immersive Gaming Speaker Line Through Next-Level Creative
DENVER, Co. – MARCH 9, 2023 – Catalyst, a renowned marketing agency that consistently challenges traditional methodology and approaches, today announced the launch of its partnership with SteelSeries, the original esports brand that fuses gaming and culture. The two brands teamed up earlier this year to collaborate on SteelSeries’ highly anticipated global launch and go-to-market strategy for an all-new category — the Arena Speaker Systems.
Now available to the public and already touting “Best Speakers” awards from the likes of Popular Mechanics, CNET, IGN, and ZDNet, the Arena 3, Arena 7, and Arena 9 speaker systems combine hardware and software solutions to allow for total immersion within any game.
SteelSeries’ latest creation establishes yet another series of firsts with the Arena line, including a gaming speaker system with true surround sound from a single USB connection, along with the ability to tune every individual frequency through the Sonar Audio Software Suite, which features the world’s first pro-grade parametric EQ designed specifically for gamers.
“What SteelSeries created is so much more than a premium speaker line. Arena transports gamers into a whole new world, encouraging them to dream with their eyes open,” explained Catalyst’s Executive Creative Director Carlos Musquez. “We were able to tell that story in an extremely powerful and unique way through our work together.”
In addition to the global product launch, Catalyst created video, digital, CGI, and original music composition components to position SteelSeries as the go-to for gamers needing to level up their overall experience online.
“Catalyst helped us illustrate the technical aspects of our speaker line so people could visualize the invisible,” said Kathryn Martinez, Chief Marketing Officer at SteelSeries. “They brought the Arena franchise to life through different mediums to show the world how this speaker line enhances the gaming experience in an all-new way.”
The Arena line of speakers has been acoustically engineered and designed with premium organic fiber and silk drivers to create an extremely accurate in-game soundscape — the way developers intended for immersive titles like Cyberpunk, Red Dead Redemption II, God of War, Call of Duty, Assassin’s Creed, Destiny 2, and a variety of other games.
The Arena 3, Arena 7, and Arena 9 are available at SteelSeries.com and at retailers around the world.
About Catalyst
Catalyst is an award-winning creative marketing agency devoted to helping you reach your most audacious marketing goals. We exist to jolt your creativity—giving you the strategy and unexpected creative direction your business needs to capture your customers’ attention. Based in Denver, our team knows how to develop strong strategies and bring creative concepts to life. We help brands find their soul and express it in unique ways. We are made for those who believe that with creativity, passion, pure tenacity, and each other, we will make great work and successfully connect brands with their customers. For more on our capabilities, and to see our most recent work, visit us at https://catalystmarketing.io/. We also encourage you to connect with us on LinkedIn, Twitter, Facebook, TikTok, and Instagram.
About SteelSeries
SteelSeries is the original esports brand that fuses gaming & culture, leading the way in defining a “gaming lifestyle.” The worldwide brand creates industry-defining esports and gaming peripherals with a focus on premium quality, innovation, and functionality. Founded in 2001, SteelSeries improves performance through first-to-market innovations and technologies that enable gamers to play harder, train longer, and rise to the challenge. SteelSeries is the pioneering supporter of esports and competitive gaming tournaments, connecting gamers and fostering a sense of community and purpose. SteelSeries’ family of professional and gaming enthusiasts are the driving force behind the company and help influence, design, and craft every single accessory and the brand’s software ecosystem (SteelSeries GG, Moments video clip service, and the Sonar Audio Software Suite). The SteelSeries family of brands includes KontrolFreek, the industry leader in high-performance controller accessories, and Nahimic, the leader in 3D sound solutions for gaming. In 2022 SteelSeries joined the GN family, a global leader in innovative and intelligent audio and video communications solutions sold in approximately 100 countries around the world. For more information, visit steelseries.com and join the conversation on Twitter at @SteelSeries and Instagram at @SteelSeries.
Contact:
Meredith Strassle
Senior Marketing Consultant
Catalyst Marketing Agency
meredith@catalystmarketing.io
Denver International Airport Names Catalyst Agency of Record
Women-Owned Agency Chosen to Deliver Airport’s Marketing, Advertising, and Media Services
DENVER, Co. – Catalyst, a global marketing agency known for its exceptional talent and breakthrough creative, today announced it has been named the official Agency of Record (AOR) for Denver International Airport (DEN), the third-busiest airport in the world.
This multi-year contract was awarded after a highly competitive request for proposal (RFP) process. As creative AOR, Catalyst will be responsible for supporting the airport’s brand and vision of better meeting the needs of its customers, passengers, stakeholders, and community members.
Catalyst will amplify DEN’s brand with breakthrough strategy and creative, deepening the airport’s connection with travelers today and into the future. The scope of work includes advertising, marketing, media services, promotions, creative services, and customer research, including account management and marketing campaigns. All services will ensure brand alignment and help the airport achieve its strategic marketing objectives.
“All of us at Catalyst are humbled and excited to be named DEN’s Agency of Record,” said Catalyst’s Co-Founder and CEO Gem Swartz. “We are eager to work together to boost awareness of DEN as an award-winning global destination. There is massive creative potential with the DEN brand, and we’re really excited to partner and champion their messaging for years to come.”
Robin Emiliani, Chief Marketing and Growth Officer at Catalyst, added, “We’re proud of Catalyst’s seven years of continued growth for many reasons. According to Ad Age, less than 1% of agencies are owned by women, so we’re used to challenging convention. With this large local win, we hope to elevate Denver as a city that not only supports women- and minority-owned businesses but also becomes known as an epicenter for top creative talent.”
Catalyst’s first project with DEN is expected to launch in early 2023.
About Catalyst
Catalyst is an award-winning creative marketing agency devoted to helping you reach your most audacious marketing goals. We exist to jolt your creativity—giving you the strategy and unexpected creative direction your business needs to capture your customers’ attention. Based in Denver, our team knows how to develop strong strategies and bring creative concepts to life.
Contact:
Meredith Strassle
Senior Marketing Consultant
Catalyst Marketing Agency
meredith@catalystmarketing.io
Denver Honors Catalyst with Multiple Certifications for Values and Community
Marketing Agency to Assist Other Businesses with City’s Rigorous Application Process
DENVER, Co. – Catalyst, a marketing agency acclaimed for its creativity, strategic thinking, and powerhouse marketers, today announced the City of Denver has granted them certifications as a Minority- and Women-Owned Business Enterprise (MWBE), a Small Business Enterprise (SBE), a Disadvantaged Business Enterprise (DBE), and a Small Business Enterprise Concessionaire (SBEC).
To gain these accreditations, Catalyst had to take part in a significant application process to prove they met the qualifications set by the City of Denver.
“We understand Denver has the most challenging process in the nation, and so we were thrilled we not only met their standards for these certifications but surpassed them in many areas,” said Catalyst’s Co-Founder and CEO Gem Swartz. “We had to showcase the depth of our client roster, holistic service offerings, and years of experience working and improving our craft as an organization that’s at least 51% women-owned. Catalyst is proud to be 100% women-owned and women-founded.”
With these certifications, Catalyst is now eligible to participate in public contracts.
“These certifications set us apart and empower us to perform at a higher level,” explained Catalyst’s Co-Founder and Chief Marketing Growth Officer Robin Emiliani. “Many larger companies have supplier diversity programs to promote opportunities for a wider variety of suppliers, and with these certifications, we will be able to help them meet their diversity supplier needs in ways we haven’t been able to before.”
To further educate the community about the certification process, Catalyst has agreed to collaborate with similar businesses, educating them on how to incorporate more diversity, equity, and inclusion into their practices.
“It’s exciting for us to help grow the small business community,” Emiliani said. “We want more people to know this certification is available to them so they can increase the stability and sustainability of their business for years to come.”
To learn more about the different certifications Denver offers, click here. If you are a small business owner in the Denver area and would like to speak with someone at Catalyst about how we can support your team, click here.
About Catalyst
Catalyst is an award-winning creative marketing agency devoted to helping you reach your most audacious marketing goals. We exist to jolt your creativity—giving you the strategy and unexpected creative direction your business needs to capture your customers’ attention. Based in Denver, our team knows how to develop strong strategies and bring creative concepts to life.
Contact:
Meredith Strassle
Senior Marketing Consultant
Catalyst Marketing Agency
meredith@catalystmarketing.io
Catalyst launches iconic Melio campaign featuring Colorado businesses
Award-Winning Creative Marketing Agency Highlights Powerful Payment Solution
for Small Businesses
FOR IMMEDIATE RELEASE: October 3, 2022
DENVER, Co. – Catalyst, a top creative marketing agency specializing in lead generation, content marketing, branding, and design, announced the launch of its Denver campaign for Melio. The fintech company, which has its western U.S. headquarters in Denver, provides a single, integrated payments solution that allows small businesses to quickly and seamlessly transfer and receive payments – helping with cash flow needs, eliminating late payment costs, and giving businesses back valuable time.
Melio hired Catalyst to introduce their brand to the Denver market. Specifically, Catalyst developed a holistic creative campaign featuring real Melio users in the food and beverage (F&B) industry and an omnichannel media strategy to blanket the Denver metro area. Melio users who were highlighted in the campaign include Bierstadt Lagerhaus, Smith & Truslow, Proof Wine & Spirits, The Block Distilling Co., Haykin Family Cider and Boulevard Bottle Shop and Mondo Market.
“Melio’s mission is to keep small business in business. As an independent creative agency and small business ourselves, Melio’s mission resonated with us. We loved the aspirational nature of their message and wanted it to serve as a rallying cry throughout the campaign,” explained Catalyst’s Executive Creative Director Carlos Musquez. “I attribute our success to our close relationship with the Melio team. Our collaboration allowed us to create smarter, more effective work quickly.”
The testimonial campaign features small business owners who rely on Melio to simplify invoice payments, saving them significant time in the day-to-day operations of their restaurants, breweries, and eateries.
“The creative articulation is paramount in aligning the Melio brand with these small businesses,” Musquez continued. “Authenticity is everything. It’s not about Melio alone. It’s about the symbiotic relationship and championing the F&B community. Being headquartered in Denver, we couldn’t be more proud to shine a light on our local businesses, who are overcoming today’s economic challenges with the help of Melio’s payments platform.”
The campaign features several local F&B businesses across out-of-home media channels like static and digital billboards, bus wraps, and bus shelters. Along with the docu-style testimonial video series, digital experience, and social integration, the campaign hits on all cylinders to support the Denver F&B community. The campaign officially launched in September 2022 and will run through the fall.
“We chose Catalyst as our agency partner because they were passionate about our success and demonstrated a keen understanding of how to strategically target a B2B audience while bringing a high level of B2C creativity to every touchpoint,” said Shai Fortuna, General Manager of Melio’s Denver Office and VP of Strategic Segments. “Catalyst did an exceptional job of bringing the stories of Melio’s Denver customers to life.”
Melio plans to launch similar campaigns in other metropolitan areas across the United States through 2023.
See Catalyst’s Melio video here.
About Catalyst
Catalyst is an award-winning creative marketing agency devoted to helping you reach your most audacious marketing goals. We exist to jolt your creativity—giving you the strategy and unexpected creative direction your business needs to capture your customers’ attention. Based in Denver, our team knows how to develop strong strategies and bring creative concepts to life.
About Melio
Melio’s mission is to keep small business in business, helping them to improve their cash flow and workflow, gain more control over their finances, and optimize their business’s financial health. Melio was founded by CEO Matan Bar, CTO Ilan Atias, and Ziv Paz in 2018, with headquarters in New York, an R&D center in Tel Aviv, and western U.S. headquarters in Colorado. The company has raised $506 million to date. Melio’s smart B2B online payment solution is tailor-made for small businesses’ needs. It is a free, simple, and secure solution that allows small businesses and their suppliers to transfer and receive payments quickly and easily.
Contact:
Meredith Strassle
Senior Marketing Consultant
Catalyst Marketing Agency
meredith@catalystmarketing.io
Catalyst empowers Empyrean with ‘BE’ campaign
Award-Winning Creative Marketing Agency Creates Brand Campaign to Amplify Empyrean’s Mission of Improving Benefit Programs Through Innovative Technology
FOR IMMEDIATE RELEASE: September 1, 2022
See the Empyrean campaign video here.
DENVER, Co. – Catalyst, a leading performance marketing agency, today announced the launch of a significant brand campaign for Empyrean, a top-tier technology and service-focused employee benefits administration provider.
“We’re excited to have our ‘BE’ brand campaign in market, bringing awareness to Empyrean’s unique approach to building culture through benefits,” said James B. Stanton, Empyrean’s Vice President of Marketing.
“BE” reinforces the vision, strategy, and purpose of Empyrean, channeling the company’s core value of helping organizations create a culture of well-being through meaningful benefits that truly matter. This results in better outcomes for participants, employers, brokers, and advisors across the country.
“We selected Catalyst to be our partner for this campaign because of their ability to combine strategic thinking with breakthrough creative,” Stanton explained. “We asked them to build something which was both bold and clearly articulated who we are and how we help organizations.”
“Together, we were able to co-create a very beautiful campaign which directly speaks to Empyrean’s mission by leaning on our expertise and taking creative risk,” said Catalyst’s Co-Founder and Chief Marketing and Growth Officer, Robin Emiliani. “It’s fun to see campaigns like this come to life and to build a better connection between a brand and its customers.”
The ‘BE’ Campaign will run through the end of 2022. In addition, Catalyst provided Empyrean with other marketing services, including messaging, creative concepting, lead generation strategy, media, and an integrated campaign architecture.
About Catalyst
Catalyst is an award-winning creative marketing agency devoted to helping you reach your most audacious marketing goals. We exist to jolt your creativity—giving you the strategy and unexpected creative direction your business needs to capture your customers’ attention. Based in Denver, our team knows how to develop strong strategies and bring creative concepts to life.
About Empyrean
Since 2006, Empyrean has provided employers of varying size, industry, and benefit plan complexity with the innovative technology and best-in-class service necessary to accelerate their benefit strategies and bring their benefit programs to life. Empyrean is dedicated to delivering scalable and tailored experiences that empower participants to better understand, access, and engage with their benefit programs not just at enrollment time, but on a year-round basis.
Contact:
Robin Emiliani
Co-founder and Chief Marketing and Growth Officer
Catalyst Marketing Agency
robin@catalystmarketing.io
Carlos Musquez Joins Catalyst Marketing Agency
Executive creative director brings global creative leadership to the agency.
DENVER, COLORADO – February 10, 2022 – Catalyst, a Denver-based creative marketing agency, adds creative leader, Carlos Musquez, to the agency team. As executive creative director, Musquez will lead the agency’s creative culture and drive the creative direction for Catalyst’s clients, including Microsoft, Adobe, and World Kinect.
“This pivotal new role for Catalyst will catapult our position as a true creative agency that is driven by strategy and known for delighting our clients,” said Catalyst CEO, Gem Swartz. “Catalyst is experiencing an exciting creative metamorphosis that brings us into 2022 with a renewed focus on exceeding our clients’ expectations with fresh, bold thinking.”
Musquez joins Catalyst from ELA Advertising, a Los Angeles-based creative ad agency, after a long history at Omnicom agencies. He has created work for brands including Starbucks, TikTok, Paramount, Nestle, Logitech, Disney, eBay, Sony, Netflix, and Coca-Cola.
“I’m not joining the Catalyst team to work at ‘another agency,’” said Musquez. “I am joining a team that is building a transformative creative agency. The vision of the agency’s partners, Gem Swartz and Robin Emiliani, is to build a creative agency that jolts the creativity of our clients, our industry peers, and future friends. That is inspiring. I want to be part of the journey and infuse my global brand experience and passion for delivering breakthrough creative to the team and our clients.”
Musquez has been globally recognized by the Addy’s, Creativity, Effie’s, New York Festivals, Communication Arts, Art Directors Club, Clios, and Cannes. When he’s not creating, Musquez is spending time with his family, cooking, or indulging in his passion for cars and auto racing.
About Catalyst
Catalyst is a creative marketing agency devoted to helping you reach your most audacious marketing goals. We exist to jolt your creativity—giving you the strategy and unexpected creative direction your business needs to capture your customers’ attention. Learn more at catalystmarketing.io.
Contact:
Robin Emiliani
Co-founder and Chief Marketing and Growth Officer
Catalyst Marketing Agency
robin@catalystmarketing.io
Catalyst wins two MarCom Awards
Catalyst is thrilled to announce that we are the recipient of two MarCom Awards! We were recognized with a 2021 Gold MarCom Award for our blog and a Platinum MarCom Award for an e-Book created for Redis.
The Platinum-winning e-Book, created jointly for Redis and Microsoft, is a sales tool used to educate current customers on Redis’s new offerings, enabling the sales team to increase the adoption rate for their latest platform. The Gold Award-winning Catalyst blog features news and insights on the latest trends in marketing from Catalyst’s Co-Founder and Chief Marketing and Growth Officer, Robin Emiliani.
“We are thrilled that our blog, a place where we share our experience and point of view about all things marketing–with a touch of humor–was acknowledged as a top digital resource,” said Robin Emiliani. “And to have a client project win MarCom’s highest recognition speaks to our commitment to delivering high-quality deliverables that are not only smart and creative but better connect our clients with their customers.”
MarCom Awards recognizes outstanding achievement by creative professionals involved in the concept, direction, design, and production of marketing and communication materials and programs. The 2021 competition saw more than 6,000 entries from the United States, Canada, and 39 other countries. Judges are industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark for the industry.
Catalyst Marketing Agency Earns 2021 Great Place To Work Certification™
DENVER, COLORADO — June 29, 2021 — Catalyst Marketing Agency is proud to be Certified™ by Great Place to Work® for the first time in the agency’s five-year history. The prestigious award is based entirely on what current employees say about their experience working at Catalyst. Great Place to Work® is the global authority on workplace culture, employee experience, and the leadership behaviors proven to deliver market-leading revenue, employee retention, and increased innovation.
“Great Place to Work Certification™ isn’t something that comes easily — it takes ongoing dedication to the employee experience,” said Sarah Lewis-Kulin, vice president of global recognition at Great Place to Work. “It’s the only official recognition determined by employees’ real-time reports of their company culture. Earning this designation means that Catalyst Marketing Agency is one of the best companies to work for in the country.”
“We are thrilled to become Great Place to Work-Certified™ as we consider employee experience a top priority and continue to look for ways to foster an environment where people are excited to jump out of bed and contribute to an amazing place to work every day,” said Catalyst Co-Founder and CEO Gem Swartz. “We owe our continued success to our team of rockstar employees. We celebrate and thank them for all they do to earn this recognition.”
In 2020, Catalyst created Catalyst for Change, a diversity, equity, and inclusion program aimed at increasing internal and external diversity and awareness at Catalyst. In addition, the agency implemented quarterly sensitivity training for all employees with Project PAVE, challenging and teaching us how to do better day by day. Catalyst also supports its employees’ wellness through a program that reimburses activities that aid and improve the employee’s health and wellbeing. Each employee has the autonomy to choose the activities that best support their own unique healthy lifestyle.
According to Great Place to Work research, job seekers are 4.5 times more likely to find a great boss at a Certified great workplace. Additionally, employees at Certified workplaces are 93% more likely to look forward to coming to work, and are twice as likely to be paid fairly, earn a fair share of the company’s profits, and have a fair chance at promotion.
About Catalyst
Catalyst is a full-service marketing agency that provides you with an experienced, curated team to support your marketing needs. We fill in the gaps for marketing teams of all sizes and provide the strategic guidance to grow your business. Our brand purpose is to make marketing leaders be heroic. Learn more at catalystmarketing.io.
About Great Place to Work Certification™
Great Place to Work® Certification™ is the most definitive “employer-of-choice” recognition that companies aspire to achieve. It is the only recognition based entirely on what employees report about their workplace experience — specifically, how consistently they experience a high-trust workplace. Great Place to Work Certification is recognized worldwide by employees and employers alike and is the global benchmark for identifying and recognizing outstanding employee experience. Every year, more than 10,000 companies across 60 countries apply to get Great Place to Work-Certified.
About Great Place to Work®
Great Place to Work® is the global authority on workplace culture. Since 1992, they have surveyed more than 100 million employees worldwide and used those deep insights to define what makes a great workplace: trust. Their employee survey platform empowers leaders with the feedback, real-time reporting, and insights they need to make data-driven people decisions. Everything they do is driven by the mission to build a better world by helping every organization become a great place to work For All™. Learn more at greatplacetowork.com and on LinkedIn, Twitter, Facebook, and Instagram.
Contact:
Maureen Walker
Marketing Director
Catalyst Marketing Agency
maureen@catalystmarketing.io
Catalyst Marketing Agency Supports EatDenver
Denver’s Independent Restaurant Network, EatDenver, Partners with Denver Marketing Agency for Creative Services
DENVER, COLORADO – June 28, 2021 – Catalyst, a Denver marketing agency, partnered with EatDenver to provide creative support to the Denver-area restaurant network’s The Big Eat 2021. Catalyst refreshed The Big Eat logo, as well as designed an event t-shirt that will be sold to support EatDenver activities and operations.
EatDenver is a 501(c)6 nonprofit membership organization with the mission to support and strengthen the Denver area’s independent restaurant community. In its 10th edition, The Big Eat will take place on July 22.
EatDenver Executive Director Katie Lazor shared, “After a devastating year for the hospitality industry, we are thrilled to welcome diners back to local eateries with The Big Eat 2021. Catalyst’s support and creative inspiration infused joy in the event design and will help us ensure The Big Eat comes back reenergized for this momentous occasion.”
Catalyst is proud to be a supporter of the event and the Denver restaurant community. The Big Eat 2021 will shift focus to rediscovering, celebrating, and welcoming back Denver’s local restaurants. Each participating restaurant and bar around the city will celebrate Denver’s reopening by offering unique cocktail and culinary experiences for one night.
“Great food, a return to community, and a night out with friends is the perfect way to reinvigorate the Denver restaurant scene,” said Catalyst Chief Marketing and Growth Officer Robin Emiliani. “Our partnership with EatDenver represents our commitment to supporting the Denver community and allows us to showcase our bold approach to creative marketing.”
The full lineup of ticketed experiences and other opportunities to welcome back Denver’s independent restaurants will be announced on July 7. Follow EatDenver on Instagram and visit The Big Eat website for updates and to purchase tickets.
About Catalyst
Catalyst is a full-service marketing agency that provides you with an experienced, curated team to support your marketing needs. We fill in the gaps for marketing teams of all sizes and provide the strategic guidance to grow your business. Our brand purpose is to make marketing leaders be heroic. Learn more at catalystmarketing.io.
Contact:
Maureen Walker
Marketing Director
Catalyst Marketing Agency
maureen@catalystmarketing.io
Catalyst Marketing Agency Wins CryoLife Business
Biomedical Company Hires Denver Marketing Agency for Strategic Guidance and Marketing Support
DENVER, COLORADO – March 10, 2020 – Catalyst, a Denver marketing agency, today announced that they were selected by CryoLife, a biomedical company, for marketing services. The marketing services include design, content development and sales enablement tools creation.
Headquartered in suburban Atlanta, Georgia, CryoLife is one of the world’s leading medical device companies, providing preserved human tissues for cardiac and vascular surgeries, mechanical heart valves for aortic or mitral valve replacement, surgical adhesives and sealants, cardiac lasers for treatment of refractory angina, and state-of-the-art technology and surgical training in adult and pediatric cardiovascular surgery.
In December 2017, CryoLife acquired JOTEC, a German-based developer of technologically differentiated endovascular stent grafts, and cardiac and vascular surgical grafts, focused on aortic repair.
Amy Zajac, Associate Director for CryoLife, stated, “Our business is growing rapidly and we chose Catalyst to be our marketing partner since they have expertise in creative design, sales enablement, and developing content. This partnership will allow us to create engaging marketing materials that will support our sales team and ultimately build better relationships with our physicians and customers.”
“Our new partnership with CryoLife is a thrill for us,” said Gem Swartz, co-founder at Catalyst. “We’re excited to apply our vast healthcare marketing experience to create compelling content for them that educates and inspires action. We look forward to an ongoing partnership with CryoLife and helping them grow and scale.”
About Catalyst
Catalyst is a full-service marketing agency that provides you with an experienced, curated team to support your marketing needs. We fill in the gaps for marketing teams of all sizes and provide the strategic guidance to grow your business. Our brand purpose is to make marketing leaders be heroic. Learn more at catalystmarketing.io.
Contact:
Robin Emiliani
Partner
Catalyst Marketing Agency
robin@catalystmarketing.io