Category: News
Catalyst Marketing Agency Named 2024 Colorado Companies to Watch Winner
Denver, Co. – Catalyst Marketing Agency has been selected as one of the prestigious winners of the 2024 Colorado Companies to Watch award. This statewide recognition celebrates Catalyst’s exceptional growth, innovation, and contribution to Colorado’s economic landscape.
Colorado Companies to Watch is a distinguished statewide awards program dedicated to honoring companies that are instrumental in fueling the economic vitality of the state. These winners represent Colorado’s most innovative, visionary, and impactful second-stage entrepreneurs, actively expanding their businesses and enriching their networks. Being named a Colorado Companies to Watch winner signifies Catalyst’s position as one of Colorado’s most dynamic and promising businesses.
“We are incredibly honored to be recognized as a 2024 Colorado Companies to Watch winner,” said Catalyst’s CMGO, Robin Emiliani. “This award is a testament to our entire team’s hard work, dedication, and innovation. We are proud to contribute to Colorado’s vibrant business community and look forward to continuing our growth and impact in the years to come.”
As a Colorado Companies to Watch Award winner, Catalyst Marketing Agency joins an elite group of innovative entrepreneurs who are actively growing their businesses and expanding their networks. Through its strategic approach, creative solutions, and unwavering commitment to client success, Catalyst has established itself as a trusted partner for businesses seeking to elevate their brand presence and drive tangible results. This recognition highlights Catalyst’s achievements and underscores its potential for continued success and leadership in Colorado and beyond.
Catalyst was officially honored at the 2024 Colorado Companies to Watch Awards Gala, where Robin and Gem (co-founders) had the opportunity to connect with other winners, industry leaders, and Colorado’s business community supporters. The award reaffirms Catalyst’s position as a dynamic force in Colorado’s business landscape and sets the stage for even greater achievements in the future.
For more information about Catalyst and its award-winning services/products, please visit https://catalystmarketing.io/.
About Catalyst
Catalyst is an award-winning creative marketing agency that positions you to think differently and reach your audiences in unique ways. We exist to jolt your creativity—giving you the strategy and unexpected creative direction your business needs to capture your customers’ attention. Based in Denver, our team knows how to develop strong marketing strategies and bring unignorable creative concepts to life.
Contact:
Robin Emiliani
CMGO
Catalyst Marketing Agency
robin@catalystmarketing.io
Catalyst Marketing Agency Wins Prestigious Awards for Creative Brand Campaign
Women-Owned Agency Earns Accolades for Creativity
DENVER, Colo. – Catalyst, a leading global marketing agency headquartered in Denver, Colorado, wins multiple awards for the high-performing brand campaign they created for Streamlabs, a division of Logitech. These accolades highlight the agency’s commitment to creativity, strategic execution, and impactful storytelling.
The award-winning campaign, titled “Unleash Your Live,” showcases live streamers who have built communities around their passions by using Streamlabs’ comprehensive suite products. This initiative not only captivated the live-streaming creators, but also significantly boosted brand awareness and engagement for Streamlabs.
“We are incredibly honored to be recognized for our work on the Unleash Your Live campaign,” said Carlos Musquez, executive creative director at Catalyst Marketing Agency. “Our team put a tremendous amount of passion and creativity into this project, and it is rewarding to see our efforts acknowledged by industry peers and professionals.”
The campaign earned accolades in the following categories:
- Silver Telly Award for Online Commercials
- Silver American Advertising Award for Internet Commercials
- Platinum Muse Creative Award for Social Media
- Gold Hermes Creative Award for Strategic Campaigns
Each award underscores the agency’s expertise in delivering highly creative marketing solutions that drive results. The Unleash Your Live campaign was particularly noted for its creative design, strategic insight, and unique collaboration.
Streamlabs also shared in the excitement of these achievements. Mikey Kilun, global head of marketing at Streamlabs, stated, “Working with Catalyst has been a transformative experience for our brand. Their ability to understand our vision and translate it into a compelling and effective campaign has been instrumental in our success.”
As Catalyst Marketing Agency continues to push the boundaries of creativity and strategy in the marketing world, these awards serve as a testament to the agency’s dedication to excellence and innovation.
For more information about Catalyst Marketing Agency and their award-winning campaigns, visit https://catalystmarketing.io/.
About Catalyst Marketing Agency:
Catalyst is an award-winning creative marketing agency that prevents brands from being ignored. The agency offers a wide range of services, including branding, digital marketing, content creation, and strategic planning. Catalyst is dedicated to relentlessly helping brands connect with their audience in more meaningful ways, even when it defies convention.
Contact:
Robin Emiliani
CMGO
Catalyst Marketing Agency
robin@catalystmarketing.io
World’s Leaders Magazine Awards Robin Emiliani & Gem Swartz as Two of the World’s Most Visionary Business Leaders in 2024
Catalyst’s Women-Led Revolution in Marketing
DENVER, Co. – Robin Emiliani and Gem Swartz, co-owners and co-founders of Catalyst Marketing Agency, have been named “World’s Most Visionary Business Leaders Making Waves in 2024” in the latest edition of World’s Leaders Magazine.
In an industry where fewer than 1% of agencies are owned by women, Robin and Gem have defied the odds, leading Catalyst to become a multimillion-dollar enterprise known for its bold creativity and effective marketing campaigns. Their innovative approach has positioned Catalyst as a visionary force, crafting compelling advertising and marketing strategies for global brands.
The cover story in World’s Leaders Magazine provides an in-depth look into Robin and Gem’s journey in marketing, their vision for Catalyst, and their insights into the future of the advertising and marketing industry.
“We are honored to be recognized as some of the most visionary business leaders in 2024,” said Robin Emiliani, co-founder and Chief Marketing and Growth Officer (CMGO) of Catalyst. “Since our inception in 2016, Catalyst has thrived as a dynamic creative agency with strategy as its core ethos.”
Gem Swartz, co-founder and CEO of Catalyst, added, “Our vision is simple—do great work with great people. To make that happen, we must become the go-to brand for companies looking for high-performing creative, build long-term partnerships, and work with vendors and team members who want to take risks and influence culture.”
With a focus on creativity, technology, and human connection, Catalyst aims to continue pushing boundaries and embracing unique approaches to solving complex marketing problems. Their commitment to excellence and innovation sets them apart in an ever-evolving industry.
To read the full story, please click here.
About Catalyst
Catalyst is an award-winning creative marketing agency that positions you to think differently and reach your audiences in unique ways. We exist to jolt your creativity—giving you the strategy and unexpected creative direction your business needs to capture your customers’ attention. Based in Denver, our team knows how to develop strong marketing strategies and bring unignorable creative concepts to life.
Contact:
Robin Emiliani
CMGO
Catalyst Marketing Agency
robin@catalystmarketing.io
Streamlabs Revolutionizes Live Streaming With Catalyst-Led Branding
Thrilling Campaign to Debut at TwitchCon 2023
DENVER, Co. – Catalyst and Streamlabs, a leading provider of live streaming tools and brand of Logitech, are thrilled to unveil an exciting evolution of Streamlabs’ brand identity. The new brand campaign pays tribute to live streamers who overcome obstacles of the ever-evolving creator economy to build a community around their passions while showcasing Streamlabs’ successful adaptability in meeting this industry’s evolving demands and requirements. The new branding, including an electrifying campaign, will debut at TwitchCon 2023, the premier gaming convention held in Las Vegas from Friday, October 20 to Sunday, October 22, 2023.
Authenticity and Inclusivity Redefined
Together, Catalyst and Streamlabs have evolved the live-streaming brand, focusing on authenticity and inclusivity. These updates emphasize that Streamlabs is the go-to platform for all, fostering a positive and authentic live-streaming experience for the global creator economy. As the live streaming landscape changes, Streamlabs has stayed in sync and updated their brand to best support creators in the emerging creator economy.
“Streamlabs has made significant strides in empowering live streamers, offering a wide range of tools such as video editing, short-form clipping, podcast creation, and more. Streamlabs’ product offering has grown alongside the creator economy, which goes beyond content creation; it’s about enabling individuals to pursue their dreams and build sustainable careers and communities around their passions,” explained Streamlabs Head of Marketing, Mikey Kilun. “To succeed as a content creator, one needs more than great streaming software. They require a comprehensive suite of tools for video editing, graphics creation, brand building, and community management. Our new brand campaign highlights the changing world of live streamers and the evolving creator economy, showcasing how Streamlabs has adapted its product offerings to meet these demands.”
A Kaleidoscope of Creativity
Created by Catalyst, produced by SixTwentySix, and directed by Iris Kim, with visual effects and post-production work done by Shapes & Forms, the ‘Unleash Your Live’ campaign is visually captivating and encapsulates the very essence of live streaming as well as the limitless possibilities of the internet.
Kim, a Korean-Canadian director renowned for her storytelling capabilities, was specifically chosen to direct this piece to highlight the honest conversations, personalities, and vivid moments she’s known for. Her talent, combined with the motion graphics mastery and boldness of the Shapes & Forms team, made way for a piece that was not just culturally relevant but a culture driver itself.
A testament to Catalyst’s creative vision, this campaign showcases creators from diverse backgrounds, ranging from engaging storytellers to charismatic influencers who forge a profound connection with their audience. Each frame of the campaign bursts with life and energy, offering an entrancing glimpse into the world of online creators.
“Our partnerships made this possible, and the outcome is breakthrough work,” said Catalyst’s Executive Creative Director, Carlos Musquez. “We poured our heart and soul into this campaign, with attention to every detail. We see this as so much more than just a brand campaign. To us, it’s a movement and a rallying cry to inspire and ignite a fire for the new wave of online creators and the greater creator economy. The most important thing was authenticity, and this campaign came from the heart, soul, and voices of real creators. We’re excited to share it and to help Streamlabs foster a community of passionate creators and gamers through innovative and inspiring content.”
Inspiring the New Wave of Creators
This campaign is a resounding call to the new generation of creators who revel in adventure and exploration. Viewers will be transported as they witness creators meticulously preparing their gaming stations, building anticipation, and then seamlessly transitioning into enchanting worlds where user experience and user interface elegantly merge to showcase captivating snippets of their content. Scenes gracefully transition between night and day, exemplifying the best of both worlds. The campaign’s objective is clear – to leave viewers feeling invigorated and motivated to become part of the live-streaming creator community.
Grand Unveiling at TwitchCon 2023
Streamlabs’ “Unleash Your Live” brand positioning, meticulously crafted by Catalyst, along with this campaign, will make its official debut at TwitchCon 2023. “We couldn’t imagine launching this anywhere else. TwitchCon is the perfect setting to unveil this new brand campaign. We cannot wait for all attendees to experience the excitement and innovation firsthand at the Streamlabs showcase.” said Catalyst’s Executive Creative Director, Carlos Musquez.
Join Us at TwitchCon 2023
Catalyst and Streamlabs extend a warm invitation to creators, industry professionals, and live-streaming enthusiasts to join them at TwitchCon 2023. Visit the Streamlabs booth to witness the future of live streaming and discover how Streamlabs, in collaboration with Catalyst, is shaping the emerging creator economy.
About Catalyst
Catalyst is an award-winning creative marketing agency that positions you to think differently and reach your audiences in unique ways. We exist to jolt your creativity—giving you the strategy and unexpected creative direction your business needs to capture your customers’ attention. Based in Denver, our team knows how to develop strong strategies and bring creative concepts to life.
About Streamlabs
Founded in 2014, Streamlabs is a leading provider of live streaming tools and a brand of Logitech. Streamlabs offers dozens of features that professional live streamers use to broadcast, better engage with their fans, grow audiences, and improve monetization. Streamlabs is a brand of Logitech International. Founded in 1981, and headquartered in Lausanne, Switzerland, Logitech International is a Swiss public company listed on the SIX Swiss Exchange (LOGN) and on the Nasdaq Global Select Market (LOGI). For more information on Streamlabs, please visit streamlabs.com or follow Streamlabs on Twitter, Facebook, Instagram, and Discord.
Media Contacts:
Meredith Strassle
Senior Marketing Consultant
Catalyst Marketing Agency
meredith@catalystmarketing.io
Jess Bryant
Account Manager
SourceCode Communications
streamlabs@sourcecodecomms.com
Carrie Wick
Publicist
SixTwentySix, Shapes & Forms
carrie@carriewickpr.com
Catalyst Creates Marketing Campaign for Backblaze Partner Program
Agency’s Bold Strategy and Creative Approach Supports Innovative Cloud Company
DENVER, Co. – Catalyst, an award-winning creative marketing agency, and Backblaze, Inc. (Nasdaq: BLZE), the leading specialized storage cloud platform, today announced a new collaboration to market the Backblaze partner program’s unique benefits and work to increase Backblaze’s brand awareness and market share.
Backblaze is trusted by over 500,000 customers worldwide to manage nearly three exabytes of data storage of data on 250,000 spinning drives. To help even more businesses realize the benefits of easy, affordable cloud storage, Catalyst is developing messaging, content strategy, and both external and internal assets that support Backblaze’s Market To and Market Through strategies to further drive the company’s partner programs.
The goal is to demonstrate how the company works with key technical partners like Veeam, Veritas and Commvalut to create solutions that help leading brands, like Fortune, SharkNinja, GoodEats, and Streamlabs, achieve business objectives and adapt to changing data needs. And leverage key selling partners such as CDW, SHI and Connection to bring those solutions to market.
“We’re very happy to have Catalyst as our agency partner. They continue to impress our team with their strategic thinking, creative ideas, and expertise in Cloud and Partner Marketing. Plus, they’re on top of it and are very communicative,” said Backblaze’s Senior Partner Marketing Manager, Mary Ellen Cavanagh. “They already feel like an extension of our team.”
As part of Backblaze’s partner program, Catalyst is helping to develop marketing and communication materials as well as a robust library of resources, including unique video assets for use with channel and technology partners. This is all driven by a comprehensive messaging strategy and approach to get partners excited about working with Backblaze.
“This is a win-win-win-win: it’s a win for Backblaze, their channel partners, and the end users – and it’s a win for us at Catalyst as well. Working together will ultimately bring growth and success for us all,” explained Catalyst’s Strategy Director Hugh Firebaugh. “We’re excited to take Backblaze to the next level and elevate how partner programs are marketed in new, exciting ways.”
For more on Backblaze and how they make cloud storage astonishingly easy, visit: www.backblaze.com.
About Catalyst
Catalyst is an award-winning creative marketing agency that positions you to think differently and reach your audiences in unique ways. We exist to jolt your creativity—giving you the strategy and unexpected creative direction your business needs to capture your customers’ attention. Based in Denver, our team knows how to develop strong strategies and bring creative concepts to life.
About Backblaze
Backblaze makes it astonishingly easy to store, use, and protect data. The Backblaze Storage Cloud provides a foundation for businesses, developers, IT professionals, and individuals to build applications, host content, manage media, back up and archive data, and more. With over two billion gigabytes of data storage under management, the company currently works with over 500,000 customers in over 175 countries. Founded in 2007, the company is based in San Mateo, CA. For more information, please go to www.backblaze.com.
Contact:
Meredith Strassle
Senior Marketing Consultant
Catalyst Marketing Agency
meredith@catalystmarketing.io
Catalyst to Deliver Streamlabs Brand Campaign Featuring Creators Around the World
Agency Makes Creator Culture Center Stage for Logitech Subsidiary
DENVER, Co. – Catalyst and Streamlabs, a leading provider of live streaming tools and brand of Logitech, are teaming up to reintroduce the cloud-based live streaming software company to the global creator economy. Now part of Logitech, Streamlabs has become a popular all-in-one solution for live streamers looking to create content, build their brand, and increase their network across platforms like Twitch, YouTube, and Facebook.
“Catalyst’s exceptional team is creating content that will give us greater opportunities to deliver impact for our live streamers across all channels,” said Streamlabs Head of Marketing, Mikey Kilun. “This next step in our strategy will help inspire first-time live streamers and established creators – anyone interested in using the Streamlabs platform to get their message out there.”
Catalyst is currently developing the brand platform campaign to speak to the challenges and triumphs live streamers experience as they pursue their enthusiasm for creating content. Targeting micro, nano, and mid-tier content creators ages 16-34, the first priority is changing the current tone of voice to better communicate with the intended audience. Catalyst will then shift its focus to driving brand awareness and building Streamlabs’ worldwide following.
“Streamlabs is passionate about equipping live streamers and content creators with everything they need to be successful,” explained Catalyst’s Executive Creative Director, Carlos Musquez. “As a creative agency, we are always searching for meaningful cultural moments. But we don’t see the creator economy as simply a moment; we see it as a powerful global movement, driving an entirely new kind of culture. To be in a position to help Streamlabs take its platform even further means a lot to our team and solidifies our position as a top creative marketing agency.”
To learn more about Streamlabs and how they allow for constant creation, please visit: www.streamlabs.com.
About Catalyst
Catalyst is an award-winning creative marketing agency that positions you to think differently and reach your audiences in unique ways. We exist to jolt your creativity—giving you the strategy and unexpected creative direction your business needs to capture your customers’ attention. Based in Denver, our team knows how to develop strong strategies and bring creative concepts to life.
About Streamlabs
Founded in 2014, Streamlabs is a leading provider of live streaming tools and a brand of Logitech. Streamlabs offers dozens of features that professional live streamers use to broadcast, better engage with their fans, grow audiences, and improve monetization. Streamlabs is a brand of Logitech International. Founded in 1981, and headquartered in Lausanne, Switzerland, Logitech International is a Swiss public company listed on the SIX Swiss Exchange (LOGN) and on the Nasdaq Global Select Market (LOGI). For more information on Streamlabs, please visit streamlabs.com or follow Streamlabs on Twitter, Facebook, Instagram, and Discord.
Contact:
Meredith Strassle
Senior Marketing Consultant
Catalyst Marketing Agency
meredith@catalystmarketing.io
Catalyst Selected as Finalist for Colorado Companies to Watch
Being recognized by the Colorado Companies to Watch organization is an incredible honor and speaks to our commitment to excellence, innovation, and progress
Denver, Colorado – April 4, 2023 – Catalyst Marketing Agency announced today that it has been selected as a Finalist for Colorado Companies to Watch! The awards program recognizes growing businesses that are making immense strides in the Colorado economy.
“Being recognized by the Colorado Companies to Watch organization is an incredible honor and speaks to our commitment to excellence, innovation, and progress,” said Gem Swartz, CEO of Catalyst Marketing Agency. “We strive to create value for our customers and improve their lives through our products and services, which is why this recognition means so much to us,” Swartz continued.
Since its founding in 2016, Catalyst Marketing Agency has become an integral part of the local business community. Catalyst has created more than 18 jobs, and its products/services have made a positive impact on the advertising industry. The Catalyst team strives to stay ahead of the innovation curve and serves its customers with excellence.
“We are honored to be included among other up-and-coming companies in Colorado and look forward to the Finalist Reception and Expo in April,” said Robin Emiliani, Chief Marketing and Growth Officer of Catalyst. “We would like to thank everyone who helped us get to this point, especially our team for their hard work and dedication!” continued Emiliani.
“Colorado Companies to Watch celebrates the business leaders and entrepreneurs who are driving innovation and economic growth in our state,” said Kim Woodworth, the Board Chair of Colorado Companies to Watch. “The companies selected as finalists demonstrate a commitment to creating jobs, investing in their communities, and finding creative solutions to the challenges facing their industries. We’re proud to recognize them for their efforts and look forward to celebrating their accomplishments at the Finalist Reception and Expo.”
The Finalist Reception and Expo features a forum of keynote speakers, networking opportunities, and the recognition of finalists in front of an audience of more than 300 people. The event takes place April 27, 2023, at the Hyatt Regency Denver Tech Center.
Since 2009, Colorado Companies to Watch has honored the critical, yet often overlooked, second-stage companies from across the state for their undeniable impact on our communities.
For more information about Colorado Companies to Watch and the other finalists, please visit www.ColoradoCompaniestoWatch.org. For more information about Catalyst Marketing Agency, please visit https://catalystmarketing.io/.
About Catalyst Marketing Agency
Catalyst is an award-winning creative marketing agency that positions you to think differently and reach your audiences in unique ways. We exist to jolt your creativity—giving you the strategy and unexpected creative direction your business needs to capture your customers’ attention. Based in Denver, our team knows how to develop strong strategies and bring creative concepts to life.
About Colorado Companies to Watch
Colorado’s second-stage companies represent high-performing and innovative companies, crossing every industry sector and region in the state, of which provide thousands of high-quality jobs and contribute billions of dollars back to our local economies. Colorado Companies to Watch (CCTW) certifies and spotlights the important contributions they make. To date, we have celebrated close to 700 companies, resulting in a $5.8 billion economic impact on Colorado’s economy.
The Colorado Office of Economic Development and International Trade (OEDIT), in conjunction with the Edward Lowe Foundation, initiated the program in 2009 along with valuable sponsors, key drivers, community and supporting partners, and volunteers from throughout Colorado. Today, CCTW encourages the collaboration and advancement of our alumni network and aligns strategic partnerships and alliances by leveraging valuable resources to support and nurture the growth of our alumni and their businesses.
Contact:
Meredith Strassle
Senior Marketing Consultant
Catalyst Marketing Agency
meredith@catalystmarketing.io
Catalyst Named ‘The Top Marketing Agency to Watch in 2023’
Award-Winning Creative Marketing Agency Tapped for Prestigious Honor
DENVER, Co. – Catalyst, a leading creative marketing agency, today announced it was named ‘The Top Marketing Agency to Watch in 2023.’ The CIO Times report recognizes the most innovative marketing firms in the world, serving as a comprehensive guide for those evaluating the current landscape and choosing elite partners.
“Catalyst made this list because of its success in helping brands find their soul and its constant willingness to take creative risk,” said Catalyst’s Co-Founder and Chief Marketing and Growth Officer, Robin Emiliani. “We provide breakthrough creative that helps companies better connect with their audience in an emotive and memorable way.”
SteelSeries, Microsoft, World Kinect, Streamlabs, and NetApp are just a few of the brands that have put their trust in Catalyst since it was founded by Emiliani and Gem Swartz in 2016.
“Our team has done some incredible work in establishing and amplifying the voices of our clients,” Emiliani continued. “We’re challenging convention and finding new ways to help our clients break through the noise and connect with their customers.”
Catalyst also stands apart from its competition since it is a certified women-owned enterprise by WBENC. Less than 1% of advertising agencies are women-owned, according to a 2022 report by Adweek, so Catalyst has a history of challenging convention.
“This certification is significant in that it aligns with our core values at Catalyst and our ongoing commitment to Diversity, Equity, and Inclusion,” Swartz said. “Additionally, it empowers us to deliver even more value to our partners and customers in that they, too, can formally demonstrate their commitment to Diversity and Inclusion while simultaneously achieving their supplier diversity goals. It’s a win-win.”
To learn more about Catalyst and to view the report from the CIO Times, click here.
About Catalyst
Catalyst is an award-winning creative marketing agency devoted to helping you reach your most audacious marketing goals. We exist to jolt your creativity—giving you the strategy and unexpected creative direction your business needs to capture your customers’ attention. Based in Denver, our team develops powerful strategies that bring creative concepts to life.
Contact:
Meredith Strassle
Senior Marketing Consultant
Catalyst Marketing Agency
meredith@catalystmarketing.io
Announcing the recipients of the 2023 Colorado Titan 100
Titan CEO and headline sponsor Wipfli LLP are pleased to announce Gem Swartz, Co-Founder, and CEO, of Catalyst Marketing Agency, as a 2023 Colorado Titan 100. It’s the second year in a row Swartz has won the prestigious award.
The Titan 100 program recognizes Colorado’s Top 100 CEOs and C-level executives. They are the area’s most accomplished business leaders in their industry, using criteria that include demonstrating exceptional leadership, vision, and passion. Collectively, the 2023 Colorado Titan 100 and their companies employ upwards of 50,000 individuals and generate over $37 billion in annual revenues. This year’s honorees will be published in a limited-edition Titan 100 book and profiled exclusively online. They will be honored at an awards ceremony on June 1, 2023, and will be given the opportunity to interact and connect multiple times throughout the year with their fellow Titans.
“The Titan 100 are changing the way that business is done in Colorado. These preeminent leaders have built a distinguished reputation that is unrivaled and preeminent in their field. We proudly recognize the Titan 100 for their efforts to shape the future of the Colorado business community. Their achievements create a profound impact that makes an extraordinary difference for their clients and employees across the nation,” says Jaime Zawmon, President of Titan CEO.
Swartz is at the helm of Catalyst Marketing Agency, a women- and minority-owned business. She dedicates her days to helping Catalyst’s clients explore the art of the possible so they can differentiate in a crowded marketplace and generate more revenue. She also collaborates with her talented and diverse team to push boundaries and create work that acknowledges today’s culture of advertising avoidance to develop the most effective and creative campaigns possible for each client.
“At Catalyst, we’re hyper-focused on crafting breakthrough work so our clients’ brands are more meaningful to their customers and more valuable to their shareholders. We defy pessimists and challenge convention to arrive at bold solutions. That’s where real growth happens for our clients,” Swartz says.
The annual Titan 100 awards celebration on June 1, 2023, will be held at Wings Over the Rockies Air & Space Museum in Denver, CO. Wings Over the Rockies is located on the former grounds of Lowry Air Force Base. The museum is housed in the historic Hangar No. 1, built in 1939, and features dozens of historic airplanes, space vehicles, and interactive exhibits. This unique cocktail-style awards event will gather 100 Titans of Industry for an evening unlike anything that exists in the Colorado business community.
“On behalf of the partners and associates at Wipfli, we congratulate the Titan 100 honorees. From the first-year Titans to our new Hall of Fame honorees, we appreciate the lasting impact each leader has made, and continues to make, in building organizations of significance both here in Colorado and abroad. Your ingenuity and creativity have set you apart, and the honor of being seen as a Titan is richly deserved,” says Pete Aden, Partner at Wipfli.
Catalyst Recreates Otava’s Brand, Bringing a Human Touch to Cloud Services
Global cloud and data provider trusts Catalyst for brand expertise and creativity with B2B
DENVER, Co. – Catalyst today announced a unique partnership with OTAVA to reintroduce and reimagine the cloud solutions brand. A differentiator in the market, OTAVA sets itself apart with a people-first approach.
Recognized with numerous credentials and awards, OTAVA has become a brand people know and trust to accelerate their cloud journey and gain valuable efficiency, productivity, and reliability. By entrusting Catalyst with their brand story and messaging, OTAVA was able to focus their energy on further improving their cloud solutions for their customers.
“Human relationships and expertise are at the core of everything we do. No matter the industry, we create thoughtful strategies that bridge the gap between people and technology to help clients reach their full potential,” said Cyndi Lyon, SVP of Product, Marketing, and Business Strategy at OTAVA. “Catalyst helped us tell that story by showcasing the emotional benefits of our services, bringing our personality to the forefront, and artfully highlighting our solutions using unexpected messaging.”
“Since our first meeting with the OTAVA team, we have really focused on finding the soul of their brand,” added Ryan Cooper, Vice President of Insights & Strategy at Catalyst. “Our aim was to connect with OTAVA’s audience on a personal level and explain more than just what the cloud services company does, but what sets them apart from every other solutions provider.”
As part of the project, Catalyst provided OTAVA with an improved website to enhance the user experience for OTAVA’s clients and partners. It also serves as a valuable resource for people to better understand the company’s multi-cloud solutions, best-in-class service, and continued commitment to its people.
“Our partnership with Catalyst enabled us to embrace change and to invest in innovation as we position OTAVA for future growth,” said Tom Wilten, President and General Manager of OTAVA. “We tapped into our shared passion for creating solutions, and the end result is a new brand identity that better showcases our people-centered approach.”
To see the new identity and how it intersects cloud solutions and creativity, visit otava.com.
About Catalyst
Catalyst is an award-winning creative marketing agency devoted to helping you reach your most audacious marketing goals. We exist to jolt your creativity—giving you the strategy and unexpected creative direction your business needs to capture your customers’ attention. Based in Denver, our team knows how to develop strong strategies and bring creative concepts to life.
About OTAVA
OTAVA is a global, recognized leader in delivering secure multi-cloud solutions with a personal touch. Its extensive portfolio is powered by world-class technology partners, backed with expert intelligence, and tailored to help businesses and service providers achieve their individual goals while protecting mission-critical data. With its flexible solutions, fortified security, colocation offerings, and professional services, OTAVA empowers its clients with everything they need to thrive in the cloud and stay focused on what they do best.
Contact:
Meredith Strassle
Senior Marketing Consultant
Catalyst Marketing Agency
meredith@catalystmarketing.io