AWS

Overview

AWS is one of the world’s most comprehensive cloud platforms, powering innovation across industries through a vast ecosystem of products, services, and solutions. They needed a way to bring clarity and cohesion to a broad set of go-to-market priorities spanning multiple industries and audiences. From data and gaming to global events and marketing programs, each initiative carried its own goals, timelines, and complexity—often moving quickly across fragmented touchpoints.

Strategic Execution

As a partner to AWS, we help bring their initiatives to life through integrated campaigns. Working within an established brand system, we developed creative that elevated each initiative while maintaining consistency across the broader AWS ecosystem. The result is a unified expression of multiple priorities—each distinct in purpose, but aligned in voice and execution.

AWS Data

We developed a suite of technical explainer videos designed to simplify complex data concepts and services within the AWS ecosystem. Across 2- and 6-minute formats, the work used clean design systems, brand color, motion graphics, and voiceovers to clearly communicate value and functionality. A series of 12 cutdown videos extended the content into bite-sized social assets, increasing reach and engagement across digital channels.

AWS Gaming

To support AWS’s gaming solutions, we created a series of four eBooks highlighting key services including LiveOps, game servers, cloud infrastructure, security, and generative AI. Using striking visuals of gamers, hardware, and iconic game IPs, each eBook translated complex capabilities into accessible, high-impact narratives. Social and digital display assets extended the campaign, reinforcing awareness and driving traffic to the content.

AWS Events

We produced a series of event-focused sizzle videos for healthcare & life sciences, retail & consumer goods, and gaming audiences, designed to support AWS field marketing teams across global events. Using motion graphics and on-screen messaging in place of voiceover, the content delivered clear, fast-moving storytelling that could scale across multiple industries and event activations. For AWS NRF, we also created motion graphic videos highlighting omnichannel commerce, innovation, merchandising, and supply chain solutions, supported by premium event mailers that extended the experience beyond the booth.

AWS MMB

For AWS modernization initiatives, we developed a series of five eBooks focused on SAP, SQL Server, network modernization, and Microsoft modernization. Each piece translated technical transformation stories into clear, structured narratives supported by social content, digital display ads, and infographics—extending the reach of the campaign and reinforcing AWS’s leadership in enterprise modernization.

Results

• Created cohesive campaigns across multiple AWS business units and industries
• Translated complex technologies into clear, engaging visual storytelling
• Delivered scalable creative across video, digital, social, events, and direct mail
• Supported global event marketing with adaptable campaign assets and promotional content
• Maintained brand consistency across a high volume of campaigns and deliverables
• Strengthened awareness of AWS solutions through integrated, multi-channel storytelling
• Helped bring AWS innovations to market through appealing, audience-focused creative

Services Provided

Creative Strategy · Integrated Campaign Development · Art Direction · Video Production · Motion Design · Event Marketing · Experiential Creative · Digital & Social Content · Display Advertising · Email Marketing · Direct Mail · eBook Design