Fastly

Overview

Fastly is a global edge cloud platform helping brands deliver faster, more secure, and more reliable digital experiences at scale. As competition in the edge and cloud space intensified, Fastly needed a way to sharpen its positioning and better connect with enterprise decision-makers across key industries. With highly technical offerings and a fast-moving market, the challenge was not innovation, but translating complex capabilities into clear, compelling narratives that could break through in a crowded category.

Strategic Execution

In collaboration with Fastly, we developed a series of integrated ABM campaigns designed to drive engagement with high-value enterprise audiences. Working within an established brand system, we created targeted creative across direct mail, video, digital, social, and experiential touchpoints—each tailored to specific industries and moments. Across energy drink and pizza mailers, AWS partnership messaging, and sports-themed experiences, the work transformed technical positioning into intrepid, memorable campaigns that captured attention and reinforced Fastly’s edge in performance and reliability.

Fueling your thirst for speed

To highlight Fastly’s core value of speed, we created a bold, energy drink-themed ABM campaign designed to capture attention and spark conversation with enterprise decision-makers. The work included custom energy drink packaging, modular video content, personalized event invites, email, digital display, and dedicated landing pages tailored to each account—turning a simple concept into a high-impact, highly targeted engagement system.

Streaming Hot

To bring a more unexpected, tactile approach to ABM, we leaned into an “old school” pizza concept that showcased Fastly’s reliability and performance in a playful, memorable way. The campaign featured custom pizza boxes, branded aprons, packing tape, and a custom outdoor oven—creating a physical experience that extended the brand into the real world and reinforced Fastly’s ability to deliver under pressure.

Bringing together the power of trust

For Fastly’s strategic partnership with AWS, we developed the “Trust That Clicks” campaign to reinforce reliability, performance, and shared cloud strength. The work included campaign messaging, visual direction, social content, digital display, and a Therabody digital mask mailer—combining functional storytelling with premium, high-impact physical touchpoints to deepen engagement with key enterprise audiences.

When performance matters

To drive executive engagement through a sports-led experience, we created a locker-style ABM mailer for Fastly’s partnership activation with the LA Chargers. The experience included a custom football, video brochure, manifesto-style invite, branded Chargers jerseys, and VIP lanyards—delivering a high-energy, immersive unboxing experience that connected Fastly’s performance mindset with the intensity and precision of professional sports.

Results

• Elevated Fastly’s enterprise positioning through eye-catching, differentiated ABM creative
• Increased engagement with key decision-makers through highly targeted, account-specific campaigns
• Improved memorability of complex technical offerings through physical, experiential mailers
• Strengthened perception of Fastly as a performance- and speed-led edge cloud platform
• Created consistent storytelling across direct mail, digital, social, and event touchpoints
• Increased cut-through in a crowded cloud infrastructure and edge computing category
• Strengthened strategic alignment with key partners and enterprise accounts

Services Provided

Creative Strategy · ABM Campaign Development · Integrated Campaign Execution · Direct Mail  Experience Design · Video Production · Motion Design · Digital & Social Content · Display Advertising · Landing Page Design · Event & Experiential Creative